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Introduction to Quality Management

Course ID VITQM
Format Live Virtual

This training is an introduction to continuous improvement that combines concepts from ASQ’s Certified Manager of Quality/Organizational Excellence and Certified Quality Improvement Associate bodies of knowledge with the Malcolm Baldrige National Quality Award criteria.

This course is designed to provide participants with the quality management principles, techniques, tools, and skills for on-the-job applications useful in a wide range of businesses and organizations, including service, manufacturing, government, education, and healthcare. Although not designed as a certification refresher, this course will help seasoned professionals brush up on the key elements of QM.

Digital course content is included with the purchase price of this course along with an electronic copy of the 2023-2024 Baldrige Excellence Framework (Business/Nonprofit).

NOTE: All attendees are required to bring their own copy of the Memory Jogger 2 to this training course. This will not be provided for you. You can purchase a digital copy of this booklet from GOAL/QPC or a spiral bound booklet from ASQ Spiralbound_Memory Jogger 2

We also recommend students to have multiple monitors or to be able to access this additional content from another device (tablet, phone) during the live sessions to avoid having to tab in and out of WebEx.

Questions? We Can Help.

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Course Data

  • CEU Hours: 0
  • Length: 34 Hours
  • ASQ RU: 3.4
  • Audience: Practitioner
  • Provider: ASQ
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Course Overview

Learning Objectives:

  • Compare and contrast the Baldrige model for business excellence vs. ISO 9001:2008.
  • Be able to understand a strategic planning and deployment process for improvement, performing a SWOT analysis and reviewing current models/tools such as balanced scorecard, scenario planning and Hoshin planning/policy.
  • Develop aligned goals, long-and short-term objectives and plans, for their functions.
  • Understand current practices in customer and market requirement definition, satisfaction/retention, and product and process design, including completing a QFD relationship matrix.
  • Know when and how to use fundamental QC and QA elements to control, correct and improve processes and products. Includes the use of a problem solving process and quality tools, control plans and charts, process capability, audits, supplier quality management, documentation, calibration, and measurement quality.

Prerequisites:

All attendees are required to bring their own copy of the Memory Jogger 2 to this training course. This will not be provided for you. You can purchase a digital copy directly from  GOAL/QPC or a spiral bound booklet from ASQ Spiralbound_Memory Jogger 2

Who Should Attend:

Anyone who wants to use QM framework and proven approaches and tools to be more effective on the job.
Outline
  1. Introduction and Basics
    1. Focusing quality on getting business results
    2. Management systems (Baldrige and ISO 9001)
    3. Quality evolution
    4. QM goals and core values/principles
    5. Using a learning and action log to increase class value back on the job
  2. Leadership, Organizational, and HR Issues
    1. Communicating and learning styles
    2. Motivational concepts
    3. Management theories and styles
    4. Organizational structures
    5. Team evolution, roles, and making teams effective
    6. Mager's model for analyzing performance problems
    7. Training needs analysis, development, delivery, and improvement
    8. Kirkpatrick's four levels of evaluating training effectiveness
  3. Strategic Planning
    1. Strategic planning and deployment model
    2. Mission, vision, values
    3. SWOT, gap analysis, and benchmarking
    4. Long and short-term goals
    5. Setting and implementing plans
    6. Current examples - balanced scorecard, policy deployment, scenario planning
  4. Customer and Market Focus
    1. Market segmentation and customer knowledge
    2. Determining and deploying customer needs, including QFD
    3. Customer survey feedback process
    4. Methods to depict survey results graphically
    5. Customer relationship enhancement
  5. Information and Analysis
    1. Managing by facts - the foundations
    2. Assuring the reliability of measures
    3. Statistical thinking
    4. Process control with control charts and determining the capability of a process to meet specifications
    5. Analysis of data
  6. Process Management
    1. Maintaining the current state
    2. World class improvement process
    3. Supplier quality management
    4. Project management
    5. Getting improved results
Details

Detailed Course Description

Learn quality management (QM) concepts and tools you can immediately apply on the job to improve your organization. This course provides comprehensive review and working knowledge of key elements represented by ASQ’s Certified Manager of Quality/Organizational Excellence and Certified Quality Improvement Associate bodies of knowledge and the Malcolm Baldrige National Quality Award performance excellence criteria.

Format

This course is taught using adult learning principles including discovery learning techniques and a learning and action planning log to maximize content retention and usage.

Materials

Digital course content is included with the purchase price of this course along with an electronic copy of the 2021-2022 Baldrige Excellence Framework (Business/Nonprofit).

NOTE: All attendees are required to bring their own copy of the Memory Jogger 2 to this training course. This will not be provided for you. You can purchase a digital copy of this booklet from GOAL/QPC or a spiral bound booklet from ASQ: Spiralbound_Memory Jogger 2
System Requirements
Here is what you need to participate in an ASQ web-based, self-paced, or instructor-led virtual WebEx course.

Registration Email

After course registration, you will receive an email with access instructions. If you do not, please check your email junk, spam, or clutter folders. If the email is not there, please contact ASQ. For virtual WebEx courses, you will receive another email 24 hours prior to the start of class containing additional access information.

Technical Requirements (impacts all ASQ-owned eLearning)

Hardware

  • PC, Mac, or mobile device
  • Audio speakers or headset
  • High-speed internet connection

Browsers for ASQ Courses

You can view courses on any devices that support these browsers. This includes mobile devices such as iPhones, iPads, and Android-enabled phones and tablets.

  • Windows: Internet Explorer 11, Microsoft Edge (latest version), Google Chrome (latest version), Firefox (latest version)
  • Mac: Safari (latest version), Google Chrome (latest version), Firefox (latest version)
  • Mobile: Safari in Apple iOS 10 or later, Google Chrome in Apple iOS 10 or later, Google Chrome in Android OS 4.4 or later

Required Browser Settings for Viewing Courses

  • JavaScript must be enabled for published courses to work.
  • Font downloads must be enabled to see the correct fonts and characters.
  • When using Internet Explorer, turn off Compatibility View for sites where courses are hosted.

WebEx – Virtual Course: Advance Preparation and Student Information

Join a Test Session

We strongly suggest that you join a WebEx test session in advance of your scheduled virtual training, using your preferred web browser. This can help prevent problems launching content the day your training begins.

If you do not have administrative privileges on the SAME computer you will be using the day of your training (i.e., your workstation within your organization) you may need the assistance of your local IT/IS help desk staff for the platform to engage correctly.

To join a test session (meeting), click here and enter your name and email address to join. If successful, you will see a screen that says "Congratulations! Your system is now set up properly ..."

Deactivate Pop-up Blockers

You should deactivate any pop-up blockers, spam filters, and company firewalls that could prevent the WebEx client platform or web-based course from working properly. Third-party toolbars such as Bing, Yahoo, and Google should also be disabled due to their own pop-up blocking capabilities.

Cancellation Policy
ASQ reserves the right to cancel or re-schedule courses and to change instructors. Please be advised that in the event of a course cancellation, ASQ is not responsible for airfare penalties or other travel related expenses you may incur.

If you need to cancel, we will refund your paid registration fee as noted below.
  • Requests for cancellations or transfers to another course offering received at least 30 calendar days before the start of the course can receive a full refund or transfer.
  • There are no refunds within 30 calendar days before the start of the course.
  • Requests to transfer to another course offering received between 29 and 10 calendar days of the course starting incur a $150 processing fee.
  • There are no transfers within 9 calendar days before the start of the course.
  • There are no refunds if the content has been accessed.
  • Enrolled students who fail to attend their registered course without advance notice are liable for the entire course fee.
  • IMPORTANT: Some courses are delivered by ASQ’s partners and have separate cancellation policies. Please refer to the product page for exact information or contact Customer Care at help@asq.org.

Enrollment Details

Format: Classroom
Format: Live Virtual

A web-based, live, classroom-like instructor led experience allowing attendees to interact without traveling. Course includes online access to materials for a limited time and up to three hard copy prints. Some courses include an electronic book – see course description for details.

August 18, 2025 - August 22, 2025 08:00 AM - 05:00 PM CST Show Class Schedule VIR1319 David Jones English Early Bird Ends July 19, 2025 List: $2099     Member: $1899 Regular List: $2419     Member: $2189
Enroll
Attendance to all virtual sessions is required to earn a certificate of completion and for the course to be listed as completed on your ASQ transcript.

Schedule: 5-days
Monday, August 18 – Thursday, August 21, 2025
Time: 8:00 AM – 5:00 PM (Central Time Zone).
Friday, August 22, 2025
Time: 8:00 AM – 12:00 PM (Central Time Zone).

(Virtual sessions are NOT recorded)
November 10, 2025 - November 14, 2025 08:00 AM - 05:00 PM CST Show Class Schedule VIR1344 David Jones English Early Bird Ends October 11, 2025 List: $2099     Member: $1899 Regular List: $2419     Member: $2189
Enroll
Attendance to all virtual sessions is required to earn a certificate of completion and for the course to be listed as completed on your ASQ transcript.

Schedule: 5-days
Monday, November 10– Thursday, November 13, 2025
Time: 8:00 AM- 5:00 PM (Central Time Zone).
Friday, November 14, 2025
Time: 8:00 AM- 12:00 PM (Central Time Zone).

(Virtual sessions are NOT recorded)

 

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