Monday, May 18, 8:15 AM EST
Simon T. Bailey
Leadership Imagineer
Leading with SPARK: Create a Culture Where Everyone Matters
Transformational leaders are divergent thinkers who refuse to settle to a status quo culture. They are relentless in creating an environment where everyone belongs and brings their best selves to work.
This is a conscious inclusive mindset that fosters growth, high performance, and trust. Culture us more that the mission and vision of the organization. Culture happens when no one is looking. As business changes at the speed of light, an organization’s culture will stand the test of time if it’s built on the right foundation.
Leading with Spark is understanding that the purpose of leadership is to invite people on a journey to discover the leader within themselves while they’re following you. A leader can only take people that they have already experienced.
Leading with Spark is understanding that innovation only happens when everyone has a seat at the table and their voice can be heard.
Leading with Spark is releasing the need to always be right and shifting to create a culture that evolves from “me to we.”
Forward thinking leaders are forward looking leaders who understand the difference between effectiveness and busyness. Culture is the game changer that attracts talent, engages customers, and establishes a brand in the next decade.
• What is culture and how to establish one where everyone believes they belong
• How to create a deeper connection with talent so that they become the ambassadors for the brand
• Spark a relationship with customers by understanding culture+connection+customers=revenue
Simon T. Bailey - As the world accelerates through AI and constant change, millions are being displaced—not only in their work, but also in their sense of identity, meaning, and connection. Forward-thinking brands are seeking new ways to foster hope, resilience, and well-being while remaining true to their core values.
Enter Simon T. Bailey—researcher, speaker, and architect of Amplifying Brilliance and the Spark – Five Platinum Service Principles™. Simon launched his career in Atlanta, Georgia, working for six different hospitality companies, including his role as Sales Director at the Disney Institute. His passion for elevating the guest experience has shaped industries far beyond hospitality, including luxury brands, healthcare, and financial services.
After leaving Disney, Simon consulted with a hospital that adopted the Simon T. Bailey International system for three years—a transformation that ultimately led to its acquisition by a $1 billion healthcare system. In hospitality, one client used his customer experience methodology and was later recognized by Expedia.com for dramatically improving customer satisfaction.
Today, Simon engages with boardrooms, brand summits, and corporate gatherings around the world, sharing practical wisdom, contagious optimism, and actionable strategies. Through his brilliance research, he equips leaders and teams to flourish in a world where pressure is rising and well-being is unraveling—offering an operating system that fastens people to purpose, productivity, and possibility.
Simon has impacted over 2,500 organizations across 55 countries, authored 11 books, and created 14 LinkedIn Learning courses, reaching 400,000 professionals globally. Named by Success magazine as one of the Top 25 thought leaders to inspire people alongside Brené Brown and Tony Robbins, his groundbreaking State of Working America Report continues to influence how companies reimagine resilience, brilliance, and brand connection.
With an executive MBA from the Royal Docks School of Business and Law at the University of East London and three honorary doctorates, he’s on a mission to foster brilliant wellness in leaders, teams, and organizations worldwide.